top of page

Ep 40 // Brooke Forry: Mastering Business Balance and Branding Brilliance

Teagan Rowland

Business and Branding
Mastering Business on the We Grow Together Podcast


Episode Description//

Welcome back to the We Grow Together podcast! This podcast is a prerecorded episode from 2020. After some time off focusing on her other businesses, Laura Difrancesco, Lindsay DiFrancesco, and Casey Fluharty have returned to their mics to talk about all things lifestyle, women in business, and more. Today they are joined by Brooke Forry.


Guest Bio //

Brooke Forry is the co-founder and creative director of Curious and Company, a boutique branding design firm working with small businesses and female business owners. Graduating from the University of Delaware with a bachelors in Visual Communication, her experience as an in-house designer for The Philadelphia Orchestra and Saint Joseph’s University, in addition to boutique design studio work — including over a decade since co-founding Curious & Co. — has cultivated her expertise in print design, love of color, and laser-focused attention to detail. In her spare time, Brooke turned a passion side-project, the Balancing Book Planner, into a product line under the Curious & Co. umbrella to organize all personal, professional, family, and other tasks while balancing being a business owner, a wife, a mother, and a woman. In 2022, Brooke Forry created her very own podcast alongside her co-host Amanda Jefferson titled, ‘Good Enough-ish’ discussing how to juggle all the challenges life throws at you. 


Topics Discussed 

// Background

// The Importance of Branding

// Dos and Don’t of Branding 

// How do you Know When it’s Time to Pivot 

// Creating Balancing Bound Planner

// Work/ Life/ Personal Balance 

// Maternity Leave 

// How to Work Efficiently in a Partnership 


Episode Highlights:

  • [00:00] Introductions and Overview of Curious and Co.

  • [07:57] Brooke’s Journey to Entrepreneurship

  • [10:45] How Curious & Co. works

  • [12:33] Importance of Branding and Rebranding

  • [17:15] Source of Creativity

  • [19:06] Lessons and Mistakes during the Process

  • [21:54] Transformation of Curious & Co.

  • [25:09] Creating the Balanced Bound Planner

  • [30:40] Tips for Creating a Journal

  • [33:24] Balance between Motherhood, The Planners, and Curious & Co.

  • [42:53] Balanced Bound Planners for 2021

  • [47:48] Juggling with Maternity Leave 

  • [50:11] Structure of Curious & Co. Legally

  • [54:49] Tips for Planning out a Day in the Planner


Resources Mentioned:


Connect with Us


personal website // https://lauradifrancesco.co

ethereal farms website // https://etherealfarms.co

flourish website // https://flourishcoworking.com

dean street law website // https://deanstreetlaw.com

attend upcoming events // https://www.eventbrite.com/o/flourish...

personal instagram //   / lauramdifrancesco  

ethereal farms instagram //   / etherealfarms  

flourish instagram //   / flourishwestchester  

dean street law instagram //   / deanstreetlaw  

daily inspirational texts //https://my.community.com/lauradifranc...

60 days to launch your business course // https://flourish-coworking-space.teac...

connect on linkedin //   / lauradifrancesco  

jessielyn palumbo // https://www.jessielynpalumbo.com/ 

putra passarela //   / putrapassarela   


SIGN UP for my daily inspirational texts!! https://my.community.com/lauradifranc...


To visit our Flourish Coworking Space Website you can click HERE. Sign up for a free day pass and come Co-work with us!

Comments


Reviews from people who loved flourish

"I attended a networking event at Flourish and it was fabulous. I loved meeting so many forward thinking women and the space was beautiful. Laura and Shelley were so kind, attentive, and generous with sharing and problem solving using their unique entrepreneurial backgrounds during a round table discussion with the attendees. Would highly recommend!"

Sara Fitz Lindquist

"Flourish is a beautiful space! I rented part of the space for an hour to do a photo shoot for work pictures. Lots of natural light which was great for pics. Easy to schedule and great communication with owner to make the reservation seamless."

Marci

"Perfect space for ANYTHING! I've had photoshoots here, events here, and even come twice a week to meet with my team. The space is stunning and I couldn't recommend it more. The owner Laura is the sweetest human ever AND you can bring your furry friends!"

Rileigh McPhillips

"We hosted headshot mini sessions here and it was perfect. Beautiful interior, relaxed environment, easy to get to, convenient parking. The whole process was super easy. Thank you!!"

Allison Barto

spread the love

SEE OUR MOST RECENT BLOGS!

about

connect

contact

Open Monday - Friday                     9AM to 5PM
1121 West Chester Pike, West Chester PA 19382

See our holiday closures here

bottom of page